Curation can Lead to Transactions

Source: Business Insider, Feb 2012

“It will look like Net A Porter, except when you click on the pair of shoes, it won’t be curated by a buyer, it will be what’s trending right now. The products will be what’s being noticed by taste makers and individuals.”

The future startup will need to first identify hot products then put them into the supply chain.

He warns that Pinterest might build the business itself though.

“The interesting part is where the loop closes between sharing and transaction,” says Ludwin.

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