Fab Focuses Upon Customer Service

Source: Business Insider, Feb 2012

  • Make People Smile
    • It should be intuitive: make customers happy. Fab makes it a top priority and has a tag line: “Smile (you’re designed to).” “We’re in the business of making people smile and that starts at the front end,” says Ferreira.
  • Service Is Forever
  • One Of Your First Hires Should Be In Customer Service
  • Don’t Hide From Customers
  • Be Proactive
  • Use Tools To Manage Inbound Requests
  • Be Compelling
  • Show Appreciation
  • Founders Should Be Devoted To Customer Service
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