Using Social Media to Attract Buyers

Source: Business Insider, Feb 2012

Brian Lee, co-founder of ShoeDazzle:

  • We wanted to focus on getting Kim Kardashian, specifically. When we first started with her, her tweets would have a lot of traction, but after a few dozen tweets, we already acquired almost all her fans.
  • Every month or two we have a new celebrity come in and design our shoe for us. We get a new celebrity to design a shoe and get all her fans to come join.
  • For us it was absolutely Facebook, no question. We were hovering around 250,000 fans until we really integrated Facebook. Once we allowed women to connect with us, we gave them access to their own online showrooms but any other customers.
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