Monthly Archives: March 2012

Shoedazzle Drops Subscription Model

Source: Fast Company, Mar 2012 The subscription angle certainly garnered the company signup-fueling coverage when it first opened its doors back in March 2009 (as did the fact that cofounder Kim Kardashian was helping curate the company’s selection of proprietary … Continue reading

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3D Printing of Shoes

Source: Smithsonian, Mar 2012 As materials science advances, injection molding may give way to 3D printing—a strategy that’s widely used in design studios for pushing formal boundaries, but as yet not ubiquitous on the footwear market. Most polymers used in … Continue reading

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2011 Internet Purchasing Trends for Eyewear

Source: Vision Monday, Mar 2012

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Eyewear as a Fashion Accessory

Source: DigiMag, indeterminate date

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1.5M -1.7M Online Eyewear Purchases in 2011

Source: VisionMonday, Mar 2012

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Warby Parker: Branding

Source: GigaOm, Mar 2012 What they came up with was a plan to become a fashion brand, not just a retailer, one that offered great service, lower prices and a social mission from day one. They recruited the services of … Continue reading

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The Video Demo

Source: TechCrunch, Oct 2009 … make a video demo and prominently promote it somewhere where new visitors can find it. One that shows off the core function of your product without making people think they’re watching an ad or a pitch. … Continue reading

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