Tablet Usage Drives Sales

Source: Adobe website

Adobe Digital Marketing Insights found that Tablet Visitors spend over 50% more per purchase than visitors who use smartphones (“Smartphone Visitors”) and over 20% more than visitors who use desktop/laptop computers (“Traditional Visitors”).

Supplemental Information Source: Gigaom, Jan 2012

Tablet commerce is fueled by the fact that the larger screen on the devices provides a lot of real estate to see products, and the touch interface lets consumers get even more intimate in their shopping than with a PC. Tablets are more portable than laptops, so they lend themselves to shopping from a couch or a bed, but they can generate sales on the go as well. The fact that tablets are still more of an early adopter device also means that users are more affluent and tech-savvy, so they may be more inclined to spend and buy online.

Advertisements
This entry was posted in Uncategorized. Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s