Source: Adobe website
Adobe Digital Marketing Insights found that Tablet Visitors spend over 50% more per purchase than visitors who use smartphones (“Smartphone Visitors”) and over 20% more than visitors who use desktop/laptop computers (“Traditional Visitors”).
Supplemental Information Source: Gigaom, Jan 2012
Tablet commerce is fueled by the fact that the larger screen on the devices provides a lot of real estate to see products, and the touch interface lets consumers get even more intimate in their shopping than with a PC. Tablets are more portable than laptops, so they lend themselves to shopping from a couch or a bed, but they can generate sales on the go as well. The fact that tablets are still more of an early adopter device also means that users are more affluent and tech-savvy, so they may be more inclined to spend and buy online.