Interview with Luxottica CEO

Source: Vision Monday, Sep 2011

The potential of digital technology. “Renovating story-telling” about brands for new consumers and new markets. Taking a “360-degree” view of how an organization can work. 

But if we came and landed where we are, selling above 60 million frames and sunglasses a year, serving, more or less, a potential of one billion consumers…

Part 2 of the interview

On one side, the world is becoming bigger. On the other side, every time you’re in a region, your work has to be much deeper. The way you’re telling your stories, interacting with consumers in a proper manner, servicing your customers and consumers, your products, marketing, stories in the stores, your digital technology, the people, supply chain—how all of that is connected in a 360-degree package. That demands a radical change in how you’re organized, connected and making all the stories alive. 

This entry was posted in Uncategorized. Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s