Sephora’s iPad Devices at the Stores

Source: TechCrunch, Apr 2012

Source: Forbes, Apr 2012 (GREAT READ!)

iPads are currently being tested in 20 stores around the country as a way to let customers navigate Sephora’s thousands of products, a menu of services offered at the Beauty Studio, as well as get those all-important tips on makeup and hair styling, Bornstein says.

The experience gets very personal, she says. “You can easily scan a product on the iPad and see what others say about it, or you can even look-up your own personal shopping history to find the right product.”

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