Source: TechCrunch, Apr 2012
The deal with Nordstrom will be the first time the brand is available in-store and online outside Bonobos.com and the company’s New York City headquarters’ showroom store. Beginning in April, Nordstrom will carry the top two product lines of Bonobos: the best-selling Washed Chinos as well as the Bonobos Weekday Warriors, a collection of non-iron cotton trousers. In addition, some seasonal pants and shorts will be offered at select stores and online. The brand will launch at twenty of Nordstrom’s full-line stores and within the Men’s Shop on Nordstrom.com.
What makes the partnership interesting is that the clothing brand has been able to launch on the web, scale, and then expand into offline sales. It’s a model that could eventually become more popular with other online brands. For example, you could imagine Warby Parker, the New York-based startup that sells prescription, designer glasses, cutting a similar deal.