e-Books 2012 (projected) sales: $4.5B

Source: Seattle Times, Apr 2012

E-books, by far, are the fastest-growing part of the publishing business. Overall spending on e-books is projected to reach $4.5 billion in 2012, up from $64.6 million in 2008, according to Forrester Research.

Shatzkin estimates that Barnes & Noble controls between 25 and 30 percent of U.S. e-book sales, while Apple accounts for 10 to 15 percent. Amazon, by contrast, probably has between 55 and 60 percent of the market, he said.

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