Ditto for 3D virtual mirror

Source: AllThingsD, Apr 2012

Ditto has raised $3 million from August Capital and other individual investors to continue developing its 3-D technology.

The e-commerce site uses 3-D to allow shoppers to virtually try on glasses before they decide to buy them.

To do so, visitors must record a short video of themselves to create a 3-D image, which they call a Ditto.

Related Resource: TechCrunch, Apr 2012

Why eyeglasses? “The reason we were so interested in eye wear was because we think it’s so hard to do that online,” she said. “We feel like this is the next revolution in virtual fitting.”

Indeed, although it is focused now on using the product only on its own retail site, Endress says that Ditto has already been approached by other e-commerce outfits to use it elsewhere.

“Certainly I believe the problem with fitting online extends beyond eye wear but we feel it is a great place to start,” she said. Ditto (sorry) the geographic focus: initially it will stay limited just to the U.S. but Endress says she thinks it’s a “global problem, and we can make buying eyeglasses fun all over the world.”

In addition to being able to take 180-degree views of yourself in your new specs, Ditto has added some social elements into the mix: it allows users to post side-by-side snapshots in different glasses, and then post those pictures to Facebook for feedback from friends.

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