Source: Business Insider, May 2012
What startup wouldn’t want a big name celeb like Taylor Swift, Queen Latifah, or Jude Law to invest in the company and then become a spokesperson?
WME benefits because it has been dabbling with digital technologies, investing in interactive advertising, social media, social gaming and online retail. It wants to help its clients be more seen and more successful. Silver Lake can help it do more in tech.
While Silver Lake didn’t come out and say it will be trolling for celebs to be part of its tech investments, that seems like an obvious outcome. It did say that it will be part of WME’s Technology Advisory Council “that will identify technology-related growth opportunities which would benefit WME’s clients,” according to the press release.