Draw Something for Brands

Source: AdAge, May 2012

Draw Something is inserting advertisers’ paid terms into the game for players to literally draw brands.

Here’s how the game works: Pick a word from a list of three, then create a drawing so a Facebook friend can guess that word and you can win points. For the ad product, imagine inserting words like “Doritos” or “Coca-Cola” in among “golfer,” “bikini” or “fireworks.”

The National Hockey League is among the first advertisers to buy terms related to hockey, like puck, Zamboni, hat trick and slap shot, now that the Stanley Cup playoffs are under way. The NHL has been posting some of those drawings to Pinterest.

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