Fashion is about Products, not Technology

Source: Xconomy, May 2012

Startups that that are taking work away from traditional giants and getting in the middle of the supply chain to develop a more exciting end product for customers are the ones piquing investors’ interest. What does this mean? The companies focused on making a better shirt or pair of pants or stylish sunglasses for a lower price point are more promising than mobile apps and Web communities.

A huge part of that is creating an experience for consumers. Andy Dunn, CEO and co-founder of New York-based Bonobos explained how he built his brand with the mission of creating a better fitting pair of pants for men, with the key pillars of “fit, great service, and fun.”

Kate Spade New York president and creative director Deborah Lloyd said she’d like an app that would allow her to take a picture of a garment, modify it on her phone, then automatically update the pattern with the new measurements and adjustments. That sounds to me like something that could come out ofBoston’s wealth of CAD talent.

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