Working Prototypes Attract Investors

Source: Forbes, May 2012
(seems biased towards hardware products)

  1. Validate the customer need and opportunity.
  2. Demonstrate to you and your team that your idea is implementable.
  3. Leverage the technology to change directions as needed.
  4. Convince potential investors to take you seriously.
  5. Early start on testing performance, materials and quality.
  6. Basis for working with vendors to finalize costs, manufacturing, and marketing.
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