Startups That Create Experiences

Source: TechCrunch, May 2012

In terms of what companies are exciting Barnes and Goldman (and the rest of FRC) these days, it seems to be a moving target based on how the target customer is being engaged. “I tend to start with the end user and if there is magic in that interaction, if a company is creating an experience that changes the way the end user does something (the way they learn, the way they buy, the way they manage their money, do their job or engage with their health) I am inspired and want to learn more,” he told me.

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