Building Brands as Authors

Source: Forbes, May 2012

In the new economy, writers must build brands for themselves and maintain them over time.  Every mode of interaction with readers offers opportunities to strengthen the brand.

Quoting Hemingway, “I like to listen. I have learned a great deal from listening carefully. Most people never listen.”

In our world, aloof authorship is dead because the system that nurtured it is no longer relevant.  Writers and readers are forevermore engaged in a continuous interplay of ideas, and Hemingway’s comment about the importance of listening is more relevant now than ever.

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