Fab’s New Look

Source: VentureBeat, May 2012

The relaunched Fab homepage will feature algorithmically derived featured products based on real-time activity from Fab members. It will also show you a ticker for what’s being bought at any given moment.

Starting today, members can see what their friends from various social networks are noticing and buying in real time. They can also choose to pin items on Pinterest or even make a purchase directly from this live feed.

Getting social shopping right

“We want to take the fab product and design up another level … we want to reimagine social shopping.”

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