Source: Internet Retailing, May 2012
Shortly after we launched Pottermore.com, alongside the new ecommerce business. It’s an online experience for Harry Potter fans that complements the ebooks, a content, community and interactive experience site.
The physical books sold 450m copies – it’s the largest selling book series of all time and there is still a very healthy run rate of those sales in physical copies, clearly there’s a lot of harry potter readers and fans out there, and a lot with digital readers, devices for reading books. The bulk of sales are in the US. Approaching 30% of book market is now digital there, while the UK is a bit behind that and elsewhere in Europe further behind again.
Pottermore is a social network in itself to an extent but our audience is out in other places. We have a very active social media strategy. We have a very broad audience that stretches from 8 to 80 – because of that we’re very mindful of what we do in the social media space.