Source: PSFK, May 2012
DITTO–a startup partnering with retailers that offers a 3D virtual fitting technology to help shoppers to try on glasses online. After consumers record a short video of themselves with a webcam, a 3D model avatar of the person is created which can then be used to try on pairs of glasses using a scrollable, 180-degree view. Final selections are aided by a side-by-side snapshot feature that is shareable on Facebook to solicit advice from friends.
Our proprietary technology gathers detailed sizing information about the user’s head and facial features to allow for accurate scaling of the glasses onto the user’s head. DITTO’s patent-pending technology is the first technology that accurately sizes the products enabling customers to see which glasses fit their face before they buy them.
Over 3000 unique users made DITTOs in the first 24 hours of our official launch on April 26, 2012.
They expressed a desire to see their DITTO side-by-side in multiple pairs of glasses so they can comparison shop – not just for price, but for look. We have subsequently added that feature and added the ability to poll friends on Facebook so customers can get validation from their friends and family before they buy. In the coming months, we will also be adding the options to refer to a stylist for feedback and assistance in selection, as well as the ability to text and email a friend.