Source: The Guardian, Jun 2012
Old-school publishing houses will almost certainly endure. Their expertise in not only editing but distributing and publicising your book increases its chances of success. But alongside them are a growing number of authors who have become editor/designer/marketeer/sales director for their own ebooks. In return for this slog, instead of a modest advance plus 8%–15% royalty from a traditional publisher, a self-published author may enjoy royalties of 70% if their book is sold at a certain price (£1.49 to £7.81) in the Kindle store.