2016 Global e-Book Market

Source:  PaidContent, Jun 2012

New data from Pricewaterhouse Coopers’ Global Entertainment and Media Outlook projects that e-books will make up 50 percent of the U.S. trade book market by 2016.

In the U.S., the company estimates that “around 30 percent of adults had at least one portable reading device [an e-reader or tablet] in the first quarter of 2012.”

By 2016, PwC expects, “e-books will account for half of total spending on consumer books” in the U.S. and the total U.S. consumer book market (print + digital) will be worth $21 billion, up from $19.5 billion in 2011.

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