Source: USAToday, Mar 2011
Women in the USA own an average of 17 pairs of shoes but wear only three pairs regularly, according to a poll of 1,009 women ages 18 and older by ShopSmart magazine, which is published by Consumer Reports. The poll also found that women buy about three pairs a year and, on average, spend $49 a pair. About a third (31%) of those surveyed say they have spent more than $100 on a single pair.
why is it that some women love shoes?
“No matter how much weight you gain, you can always fit into your shoes,” says Lisa Lee Freeman, editor in chief of the magazine. “They’re friends through thick and thin.”
The poll shows that “a lot of us (19%) say we go shoe shopping to cheer ourselves up,” Freeman says.
But 60% say they are willing to tolerate pain for fashion, basically buying shoes that hurt because they look great, she says. On the other hand, 46% have bought an ugly pair because they are comfortable, she says.
About half (51%) typically notice what others have on their feet, says Freeman, who acknowledges that she does, too.
Other findings of the phone survey in the April issue:
•Half of women have more than 10 pairs of shoes.
•13% own more than 30 pairs of non-athletic shoes.
•28% feel shoes are an important part of their outfit and put a lot of thought into what they wear on their feet each day; 46% put little to no thought into it; 17% grab the first pair they see.
•59% have gotten blisters from their shoes; 46%, foot pain.
•35% have had an evening ruined by uncomfortable shoes.
•24% have fallen because of their shoes.
•86% are honest with their spouse or significant other about their shoe purchases; 14% admit hiding at least one purchase.
•29% have bought shoes online.
Related UK Mirror Dec 2011 article
THE average woman owns 39 pairs of shoes and 47% buy a new pair every month.
A survey found 57% were prepared to pay more than £100 for a pair, while 40% admitted they had at least five pairs they had worn only once – or never at all.