Encouraging Purchases of Eyewear

Source: The Optical Vision Site, Nov 2008

Did you know the average woman (16-21 years) has 25-40 pair of shoes, A woman (25-50 years) has 40-60 pair of shoes. Do you know the average woman purchased 4 purses in 2004. When I go to buy a new suit, I buy the suit, (bottom and top) the matching shirt, matching accessories if need be and if I don’t have the right shoes, I go buy new shoes.

We can understand why people have multiple items of clothing, accessories, electronics, jewelry, even dishes! Yet for some reason, do not offer the consumer the same choices in their eyewear.

Reality Checks 

  • The average person spends about $1500 a year on apparel. Apparel they will only wear 10 times a year.

Yet only spend $200.00 for a pair of glasses they will wear everyday for almost two years.

  • The Average American spends from $2,000 to $10,000 on cosmetics to make them look and feel better
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