Ditto: 3D Virtual Fitting for Eyewear

Source: PSFK, Jul 2012

One manifestation of this trend can be seen in DITTO, an online eyewear retailer that offers a 3D virtual fitting technology; with DITTO, shoppers can visualize how glasses will look on their face. After consumers record a short video of themselves with a webcam, a 3D model of their face is created, which they can then use to try on pairs of glasses with a scrollable, 180-degree view. Final selections are aided by a side-by-side snapshot feature. The snapshot feature is shareable on Facebook, allowing a shopper to solicit feedback from friends.

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