Source: VentureBeat, Jul 2012
… according to beauty industry giant Sephora, it takes the average woman seven tries to find the perfect foundation. With the cost of quality makeup what it is right now, that’s gotta hurt.
As Bornstein told VentureBeat: ”This gives us the ability to truly recommend a product based on a woman’s skin for the first time.”
“The concept of virtual try-it-on in both the clothing and makeup industries is growing,” Bornstein says. “But this is the first thing that I’ve seen that has a purity to it that’s going to make it very effective.”
Customized fashion using technology and big data to help individual women find the best beauty solutions? Very cool.