Source: WSJ, Aug 2012
One Jackson, based in Palo Alto, Calif., hosts contests for consumers—mainly parents—to vote for children’s clothing designs they would like to see manufactured and sold on One Jackson’s website. The company’s members vote on drawings submitted by independent apparel designers.
The company hosts a new contest each week that results in a clothing line comprised of up to 10 styles.
Each collection is a limited run, the company said, though a spokesperson declined to reveal inventory numbers.
Selected designers earn $300 plus 3% of sales from the first 180 days of sales for their items, but the bigger prize is exposure—indie designers are showcased to more than 800,000 members.