eBook Price War

Source: The Guardian (UK), Sep 2012

Bestselling ebooks by authors including Jeffrey Archer and James Herbert are being sold for just 20p from Sony and Amazon’s digital stores, prompting concerns from writers that the “relentless downward pressure on book prices” could lead to industry ruin.

As news emerged this morning that digital fiction book sales were up 188% by value in the first half of this year, according to the Publishers Association, Sony added another title – Herbert’s bestselling horror novel Ash, which has a cover price of £18.99 – to its 20p price promotion, which has been running all summer. Sony’s 20p offer, which has seen Amazon.co.uk price-matching each discount, currently includes a range of titles from Kate Grenville’s Sarah Thornhill to Chris Pavone’s The Expats.

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