Rivet and Sway Challenges Warby Parker

Source: AllThingsD, Sep 2012

Rivet & Sway believes it can carve out a niche in online prescription glasses, even though Warby Parker has an intimidating head start.

Backed by $50 million in capital, Warby Parker has already created a name for itself, selling hip glasses to men and women at the bargain price of $95. After conducting nearly a year of research, Rivet & Sway was born with a slightly different modus operandi: Targeting time-starved women, at a slightly higher price point of $199.

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