Pinterest is Better than FB at Inspiring Sales

Source: L2, Oct 2012

when users are looking for “inspiration on what to buy”, they are overwhelmingly going to Pinterest — 70% vs only 17% who head to Facebook. Similarly, 67% of users polled say they turn to Pinterest to keep up with trends, vs 22% who go to Facebook. When it comes to social sharing, 55% of users say they’ve repinned a product as compared to 37% who say they’ve shared an item on Facebook.

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