Source: NYTimes, Jul 2012
Publishers’ net revenue from sales of e-books more than doubled last year, reaching $2.07 billion, up from $869 million in 2010. E-books accounted for 15.5 percent of publishers’ revenues.
But as digital revenue grew, print sales suffered, dropping to $11.1 billion in 2011 from $12.1 billion in 2010.
The overall total U.S. book market (representing all commercial, entertainment, educational, professional, and scholarly sectors) declined just 2.5%, from $27.9 billion in 2010 to $27.2 billion in 2011. While overall net revenue was down, overall units were up 3.4%, from 2.68 billion in 2010 to 2.77 billion in 2011.
- The total US book publishing business accounted for $27.2 billion in sales in 2011, down 2.6% from $27.94 billion in 2010, although unit sales increased by 3.4%.
- Trade sales of $12.52 billion for 2011 were down from $12.59 billion in 2010. (Publishers Lunch subtracts religious sales from trade to make the numbers consistent with the AAP’s reporting practice.)
- eBooks became the largest-selling format for adult fiction, comprising 31% of dollar sales and increasing from $585 million in 2010 to $1.27 billion in 2011. Trade eBook sales increased from $838 million in 2010 to $1.97 billion in 2011. eBooks accounted for almost 16% of all trade sales in dollars, and eBook unit sales increased 210% to 377 million units in 2011.