Fancy, a Pinterest peer, Raises $26M

Source: L2, Oct 2012

Fancy allows merchants or individuals to find products from pinned images and sell them directly through their site. The company then takes a percentage cut of all sales. Unlike other social sites, Fancy also functions much more like a specialty retailer: the site includes a gift guide segmented by price ranges, categories, and colors and even offers users their own affiliate program. Fancy COO Michael Silverman says the platform now has over 2 million registered users, and is averaging more than $200,000 in sales per week just nine month after launching shopping capabilities in February. Fancy’s mobile app is also commerce enabled, opening doors for expansion in the key channel.

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