Source: L2, Nov 2012
The Mary Kay Virtual Makeover App, released for iPhone, iPad, and Android, lets fans use their own face as the canvas for creating custom beauty looks.
Users can personalize everything from their hairstyle and color to accessories in addition to creating a full makeup application. Drag-and-drop sensors and advanced photo-editing tools enable sophisticated virtual makeup application and landscape mode allows users to apply their makeup side by side with artist how-to videos.
Once complete, users can download their photo, share on social networks, save favorite products, or buy all the products for the entire look. In addition to allowing fans to customize their own makeup, the app also updates users on current trends with one-click makeovers that use season specific colors and products.