Warby Parker Uses Referrals

Source: Forbes, Aug 2012

There is nothing stronger than a referral or recommendation. Whether it is for a job, introduction, product, or service, a referral represents a higher probability of success by virtue of familiarity and trust. But what sets Warby Parker apart is three-fold: their unique design, their price point, and their customer service. Combined with the referral effect, these traits are allowing Warby Parker to contend for dominance in the eyewear industry.

Warby Parker’s vision is to “create boutique-quality, classically crafted eyewear at a revolutionary price point.” Glasses retail at $95. To put this in perspective, the National Association of Vision Care Plans has stated that the average price of eyeglasses is $263, which includes both frames and lenses.

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