Memory Management for Professional Development

Source: VentureBeat, Dec 2012

Our memories are seemingly random: why does we retain certain facts, and not others?

For centuries, neuroscientists and academics have struggled to pinpoint the “optimal moment of review,” the moment in which we’re most likely to memorize information. As it turns out, the best time to review a fact is the second or two before we’re bound to forget it.

The problem is that calculating this moment for a vast stream of information that we encounter at different times is impossible for the human brain. But a computer can do it.

Launching today, Cerego is a memory management company that spun out of a privately-funded think tank. The cloud-based technology was developed over the course of a decade by a team of neuroscientists and tech entrepreneurs with a mission to improve the efficiency of the human learning process.

Cerego’s founders are positioning it as an ed-tech company — it’s a business-to-consumer play. However, thus far, they have received the bulk of their revenues from businesses. In Japan, businesses have been utilizing the technology for years to help its employees learn English. Yahoo Japan is a partner, and Softbank is the largest client with 20,000 employees on-boarded to the system.

The company makes money by charging corporate users for access to its tool, which is effective for the purposes of professional development. Young said the company is experimenting with new revenue models like a subscription-based system (users will be charged to access premium “power-content” on the site), and by inviting third party publishers to contribute to Cerego’s database for a small fee.

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