Source: Fortune, Dec 2012
The second act of Big Data is about action. This time intelligence will go beyond reporting. It will live at the heart of the organization, not at the edges. It will involve moving from historical insight to predictive information, enabling managers to make smarter decisions.
To match these new capabilities, enterprises are building a new layer of infrastructure, applications and services. No industry will remain untouched. Investors have many options for participating in Big Data. While winners will be found among the startups and early stage venture capital firms providing the infrastructure layer, we believe that big successes will come from enabling the business users, providing intelligence applications and services or designing entirely new business models within verticals.