Business Development (with Partners)

Source: A VC, Jan 2013
(more details available in the source)

  1. Create clear BD targets
  2. Structure your approach
  3. Solve problems, help partners reach their goals
  4. Be prepared, research the companies you want to partner with
  5. Understand the partner organization
  6. Build a hierarchy of touch points
  7. Always be responsive
  8. Don’t rush, don’t annoy
  9. Can’t close? Regroup, analyze, and adapt if possible
  10. Own your partners, not just deals
  11. Don’t over-commit, internally or externally
  12. Build strong relationships with key partners over time
  13. Be present as a company
  14. Relay partner feedback back into your own organization
  15. Make sure you have solid legal support
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