Google Glass Faces 3 Challenges

Source: Business Insider, Jan 2013

  1. It could easily be overpriced. If you want to buy a very fancy pair of designer glasses, you could easily spend $300-$500. Google needs to aim right in this price range (and not much higher) to keep potential consumers interested.
  2. How will we address theft?
  3. People might not want to “wear” their technology. People who already wear glasses will have less of a hurdle to clear here – they’re already accustomed to strapping eyewear to their faces every day. But a large portion of the population uses contact lenses or doesn’t have corrected vision. 
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