Source: RWW, Feb 2013
Though at Forrester we think the market for fitness wearables is relatively small, the broader potential for wearables is huge. Body-generated data could be applied to any domain, such as relationships, productivity, gaming, shopping, personal safety and identity validation, just to name a few possibilities.
… we all saw a need for wearables that:
- Support rather than distract from goal-oriented behavior.
- Increase self-awareness, but not to the point of self-consciousness.
- Give feedback, but avoid “chart fatigue.”
For wearables to keep our attention over the long term, they need to be “living services,” evolving as we evolve.