Recommendation Engine for Sales Calls

Source: TechCrunch, Mar 2013

Aktana’s technology provides data insights into sales activity that learns from interactions with a decision-based engine on the frontend and a backend that uses machine learning to determine better go-to market strategies. In all, it is meant as a virtual assistant for sales reps.

The service has multiple uses, such as giving guidance about what customers to call in a geographic region; categories to pursue; and which customers with whom to engage that competitors may not be reaching.

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