Intel/Adidas Virtual Footwear Wall

Source:  PSFK, Mar 2013

… the adiVERSE Footwear Wall, powered by Intel technology, allows shoppers to see up to 8,000 shoe styles in 3D through touchscreens so they can find the one just right for them.

… the wall brings the huge amount of information usually available on the Internet into the physical retail store, transforming each product into an access point into the brand’s universe that the customer can explore. This serves the consumer’s sense of value and time, and it helps the brand by allowing customers to browse all items, not just what’s physically in-store.

It contributes to a seamless, easy buying experience (sometimes with discounts and incentives) that comfortably moves the customer along the purchasing path. It seems to have worked; Mr Maini confirms that Adidas saw same-store sales increase 500% after installing the interactive wall.

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