Source: PSFK, Apr 2013
We launched the company with a lofty objective: to radically transform the optical industry and likewise, we wanted to create a model for how for-profit companies should act, thinking about all stakeholders from customers, to employees to the communities we work with and the environment.
We like to think of glasses as a fashion accessory, something you’d treat like any other accessory, swapping out frames as often as you match shoes, hats, even jewelry to the rest of your clothes. Unlike contact lenses, glasses are becoming less and less about fulfilling a medical need than it is about style and one’s identity.
Glasses go on your face, which means people take more care in choosing a frame and color that suits them. With the $95 price point, style (and its constantly shifting trends) is more accessible for everyone.