3D Virtual Fitting of Glasses

Source: PSFK, Apr 2013

Jonathan Coon, co-founder and CEO of 1-800 Contacts and its spin-off site Glasses.com wants to elevate online shopping beyond what he sees as an antiquated system:

Coon wants to remove the fitting room altogether, with the forthcoming app, Glasses.com 3D Fit, which allows for an augmented reality shopping experience using 3D technology to virtually fit glasses on a customer’s face.

Using an iPad and the app, the user takes hundreds of pictures of their face (either with a mirror or with help from a friend) so that 15 different angles are captured and can create an accurate 3D rendering of their visage. They can then shop for glasses, placing a range of styles on their 3D self, and assess how they look from all angles. They can even virtually pull the glasses down, to see how they might look on the tip of their nose. And should they need input on which specs look best, they can send a link to their friends who receive the photo and can vote on which style they like best. Glasses.com will tally the votes so you can easily see the most popular pair.

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