Memoto – Life Logging

Source: MIT Technology Review, May 2013

Just 36 by 36 by 9 millimeters, the inconspicuous plastic camera has a lot crammed inside. The most important component is a five-megapixel image sensor originally designed for mobile phones. An ARM 9 processor running Linux powers a program that wakes the device twice a minute; takes a picture and a reading from the GPS sensor, accelerometer, and magnetometer; and promptly puts the device

Last fall, the team raised $550,189 from the public on the crowd-funding site Kickstarter, where they promised a camera to anyone who paid $279 up front.

That was far more than the $50,000 they had expected to raise. “We realized that we were going to have to build more cameras,” says Källström, with typical Swedish understatement. He says that despite some unexpected delays developing and producing the cameras, he expects the first 5,000 to arrive later this year from Taiwan, where they are being assembled.

Life logging is quickly becoming a significant business as consumers embrace wearable self-tracking devices such as Nike’s FuelBand, a bracelet that measures a person’s movements and estimates calories burned. Sharing photos on services like Instagram or Facebook can also be considered a kind of life logging. “It’s already mainstream,” Källström says.

The company’s business model is to sell the devices and charge about $8 per month for online storage of people’s photos.

This entry was posted in Big Data, Invention, Mobile, Startup. Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s