Source: Forbes, Nov 2013
“The easiest way to create sharability is to give people an experience,”
Different people respond to different learning approaches. But why is it that most marketing focuses only on the first two passive modes? Companies have an untapped opportunity to engage a whole new form of learning through hands-on and immersive experiences.
There is something about a moment in time that can’t be replicated, an experience that is your very own, an adventure with others that is deeply personal and memorable. It is something that can’t be achieved by a high-budget celebrity endorsement or a large ad buy.
“We’re entering a shift from mass marketing to experience marketing,” says Aliquo.