Source: WSJ, Nov 2013
the eyeware industry and Google see a broader market for the technology, the Internet search giant is exploring ideas with at least one eyewear company to put the device in optometry offices around the country and create alternative designs.
Google is in discussions with the nationwide eyewear company VSP Global about developing prescription lenses and making more fashionable frames for Google Glass. WSJ’s Rolfe Winkler reports. (Photo: Getty Images)
VSP Global—a nationwide vision benefits provider that also makes frames and lenses—is talking with Google about making more fashionable frames for the device, developing special prescription lenses to use with Glass and training optometrists to fit the device for customers, VSP Chief Executive Rob Lynch said.
“Down the road I think this technology is going to blow up,” says Matt Alpert, an optometrist in Woodland Hills, Ca., who is on the board of VSP Global and is an early tester of Google Glass. “As soon as apps are developed that are relevant for your world, it will start to take off.”
… to reach a broader market, Google has to clear several hurdles, among them taming the device’s geeky image and adapting it for the more than 110 million Americans who are already wearing glasses to correct their vision.