Nest: Physical Graph

Source: Mashable, Jan 2014

Google hasn’t said anything more than a few vague statements about what it plans to do with Nest, but the acquisition is the company’s beachhead into “Internet of Things,” probably more accurately described in this context as the physical graph.

You’ve probably heard of the knowledge graph (what you know), the social graph (who you’re friends with) and the interest graph (what you like to do), and the power that data has in aggregate. Google and others have deep hooks into all of those spaces but so far no one has made much headway into the physical graph, the pattern that emerges from the movements of individuals and how they interact with physical systems.

“The data is the interesting part in all this,” says Thorsten Kramp, who develops Internet of Things technologies for IBM. “An individual device by itself is not so interesting. If you start collating data from different sources, this is big analytics. This is where the value comes in.”

unlocking the physical graph could do even more. By knowing how vast numbers of people move, Google will start to decipher patterns. It already does this with every other piece of software, identifying trends, surfacing popular apps and analyzing crash reports to improve its products. Knowing how people live will take the idea even further, providing insight to Google and others on how to offer the best products and when.

The full picture of Tony Fadell’s conscious home is probably a decade away at least

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